LinkedIn & paid social
that reaches buyers.
LinkedIn management, paid social ads, and content that positions your business as knowledgeable — and drives inquiries from people actively looking for what you offer.
Two posts a week.
A real audience by month six.
We don't post for the sake of posting. We build a cadence — organic posts that show real work, sponsored posts to put the best ones in front of qualified buyers, and ads that drive inquiries. Below: a sample post in our usual format, and a four-week calendar showing how the work is spaced.
Six lines of social work
Strategy, content, ads, engagement — the operations of a real social presence, not a calendar full of recycled stock photos.
LinkedIn Company Page Management
Page optimization, regular posts, follower growth, and engagement. LinkedIn is where industrial buyers actually research — your presence there has to feel current.
Content Creation
Original posts, articles, images, and short videos that position you as knowledgeable about your industry. Content engineers and buyers actually want to see.
LinkedIn Ads
Targeted ads reaching decision-makers, engineers, and procurement professionals — for products, services, webinars, or gated resources.
Paid Social Ads
Facebook and Instagram ads when they make sense — equipment launches, recruitment campaigns, or regional brand awareness.
Community Engagement
We respond to comments, join conversations, and build relationships on your behalf. LinkedIn is social — silent pages don't grow.
Performance Tracking
Monthly review of post engagement, follower growth, and conversions from social. We adjust based on what's actually reaching your audience.
Four-step engagement
Audit, plan, ship, manage. Same on every program — content tuned to your shop and audience.
Audit & Strategy
We review your current social presence, understand your goals, and design a strategy for LinkedIn and (if it fits) paid social. Different audiences, different messages.
Content Planning
We build a content calendar: company updates, industry insights, project spotlights, thought leadership. Natural for your business — not corporate scripted.
Publishing & Ads
Posts go live on a schedule. Paid ads target specific audiences and goals. Everything optimized for engagement and qualified inquiries.
Monthly Management
We monitor engagement, respond to comments, analyze performance, and adjust. LinkedIn is a long game, but consistent presence builds authority and relationships.
Who social is for
What social clients say
LinkedIn was mysterious to us. Turns out people in our industry are on there constantly. Regular posts and ads brought inquiries from companies we'd never reached before.
We post about our capabilities and new projects. It builds credibility without feeling salesy. Buyers see we know what we're doing and reach out.
Paid social ads let us reach equipment buyers in specific regions. We tested it, it worked, and now it's part of our regular marketing.
Questions, answered
LinkedIn is where industrial buyers and engineers spend their time — best for B2B manufacturing, distribution, and trades. Facebook/Instagram is better for consumer products, local reach, and brand awareness, and less effective for industrial B2B. Most clients start with LinkedIn.
LinkedIn: 2–4 times per week is ideal for growth and engagement. Consistency matters more than frequency. Facebook: 2–3 per week. Instagram (rare for industrial): 3–5 per week.
Your work. Your capabilities. Industry insights. New projects or equipment. Testimonials. Recruitment. Anything that shows you're active, knowledgeable, and doing interesting work.
For most manufacturers and distributors: no. LinkedIn is the priority. Facebook can work for brand awareness or local reach. Instagram is rarely worth the effort for industrial B2B.
You set the budget. Most manufacturers see results with $500–$2,000/month in LinkedIn ad spend. Cost per result depends on your industry and audience competition.
Yes. Many clients start with organic posts (free) and add ads later. Organic builds slowly but is free. Ads accelerate visibility and results.
Strategy, content planning, posting, engagement (responding to comments), ad management, reporting. Everything except you doing the work yourself.
Talk to a
marketer.
We'll review your current LinkedIn and paid social presence, show you what's possible for your industry, and explain a realistic strategy. No obligation.